I worked with Cancer Research UK at their headquarters in Angel, Islington, in London as their main UI & Visual Designer.
There was a range of interesting and diverse projects from continuous optimisation through to working on bespoke custom-drawn icon designs.
Home Screen Improvement Project
One of the major ongoing projects was the process of improving the home screen based on user feedback, analytics and behavioural data.
I worked with a cross-department optimisation team where we took the data and mocked up enhanced versions ready to test and to implement in the A/B testing process.
The home screen was redesigned to mirror new print/offline brand guidelines. I created new rules and styles for the home screen of CRUK.
- Button styles
- Font styles
- Header
- Footer
- Mega navigation
- Card design
- Loading spinner
- Responsive hero area
Mobile Search Optimisation
As part of the Mega Nav design, I created a tab design for the search functionality on the desktop, to reduce cognitive load for users.
